John Moller, the founder of Shoreline, was working at a sporting goods store when he recognized the need for customized apparel.

He started out in 1979 with a single-head embroidery machine in his basement and slowly expanded the business to include high-quantity embroidery, screenprinting, and tackle twill and appliqué for team uniforms.

We became a member of ASI in 2000, allowing us to offer promotional items. This gradual expansion over 27 years has enabled Shoreline to master each service that we offer and to build an established niche within our industry.

We are truly experts in our industry.